Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, peach undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with neutral undertones
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Very close colour· Same full coverage· Claims not settling into lines
Differences: Neutral rather than warm undertone· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Very close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with neutral undertones
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Very close colour· Same full coverage· Claims not settling into lines
Differences: Neutral rather than warm undertone· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Very close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Near-identical swatch colour· Same full coverage· Claims not settling into lines
Differences: Slightly cooler undertone· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2W (Light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2W. Every attribute compared, with its share of the score.
ComparedYour shade2WClosest shade match115How they compareScore
Shade match55% of overall97
Colour60%96#ebbf9f#e9c1a4Looks identicalColour difference 1.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared51
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilySensitiveMarketed for different skin types
Overall match 72/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Golden Beige, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2W. Every attribute compared, with its share of the score.
ComparedYour shade2WClosest overall alternativeGolden BeigeHow they compareScore
Shade match55% of overall96
Colour60%94#ebbf9f#edbc9dVery close colourColour difference 1.7 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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