Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with cool peach undertones
$36Ulta Beauty(product price)$2 less (5%)4.5 (515)
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Medium-full rather than full coverage
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: medium with neutral/pink undertones
Matches: Similar undertone (neutral vs cool)· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with neutral pink undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3.5C (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest match25.5 Medium BronzeHow they compareScore
Shade match55% of overall92
Colour60%89#dcaf91#e8b391Very close colourColour difference 2.5 (0 is identical)
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$8 less (21%)
