Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
$12Ulta Beauty(product price)$26 less (68%)4.5 (1,593)
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Slightly lighter· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
70
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: medium skin with warm yellow undertones
Matches: Same cool undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with cool peach undertones
$36Ulta Beauty(product price)$2 less (5%)4.5 (515)
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Medium-full rather than full coverage
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: medium with neutral/pink undertones
$31Ulta Beauty(product price)$7 less (18%)4.3 (1,273)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Luminous rather than natural finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
52
Wear & performance
61
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Luminous rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
Matches: Similar undertone (neutral vs cool)· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with neutral pink undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3.5C (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.25, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest shade match5.25How they compareScore
Shade match55% of overall94
Colour60%92#dcaf91#d9a887Very close colourColour difference 2.1 (0 is identical)
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest overall alternative25.5 Medium BronzeHow they compareScore
Shade match55% of overall92
Colour60%89#dcaf91#e8b391Very close colourColour difference 2.5 (0 is identical)
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$8 less (21%)
