Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: medium skin with warm yellow undertones
Matches: Very close colour· Same neutral undertone· Claims not settling into lines
Differences: Radiant rather than natural finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
$31Ulta Beauty(product price)$7 less (18%)4.3 (1,273)
Matches: Very close colour· Same neutral undertone· Claims not settling into lines
Differences: Luminous rather than natural finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
52
Wear & performance
61
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Luminous rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3N (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest match25.0 Medium NaturalHow they compareScore
Shade match55% of overall97
Colour60%95#e0b58e#e0b491Looks identicalColour difference 1.5 (0 is identical)
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$8 less (21%)
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