Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: medium skin with warm yellow undertones
Matches: Very close colour· Same neutral undertone· Claims not settling into lines
Differences: Radiant rather than natural finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Near-identical swatch colour· Same full coverage· Both claim a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
$32Ulta Beauty(product price)$6 less (16%)4.6 (10,553)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
72
Skin suitability
28
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: medium-deep with golden undertones
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
$31Ulta Beauty(product price)$7 less (18%)4.3 (1,273)
Matches: Very close colour· Same neutral undertone· Claims not settling into lines
Differences: Luminous rather than natural finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
52
Wear & performance
61
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Luminous rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3N (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest shade matchCookie Dough 4.3 NeutralHow they compareScore
Shade match55% of overall98
Colour60%97#e0b58e#e2b58aLooks identicalColour difference 1.1 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 8 Medium-Tan, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest overall alternative8 Medium-TanHow they compareScore
Shade match55% of overall96
Colour60%93#e0b58e#e4b487Very close colourColour difference 1.7 (0 is identical)
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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