Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly lighter· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same natural finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
65
Finish & visual result
93
Wear & performance
68
Skin suitability
100
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance
Matches: Same cool undertone· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
70
Wear & performance
51
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for very deep skin w/ cool undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
68
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (3,814)
Matches: Same full coverage
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
78
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
75
Finish & visual result
67
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: very deep with a neutral undertone
Matches: Both claim a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
78
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: D3 - Deep with neutral undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 7C (Very deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 550 Suede C, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7C. Every attribute compared, with its share of the score.
ComparedYour shade7CClosest shade match550 Suede CHow they compareScore
Shade match55% of overall94
Colour60%91#69402b#6b4433Very close colourColour difference 2.1 (0 is identical)
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, oilyDry, combination, sensitiveBoth marketed for dry skin
Overall match 82/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7C. Every attribute compared, with its share of the score.
ComparedYour shade7CClosest overall alternativeSpiced RumHow they compareScore
Shade match55% of overall88
Colour60%81#69402b#733d25Close colourColour difference 3.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 83/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$3 less (8%)
