Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Same full coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same cool undertone· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: M1.25 - Medium with cool undertones
Matches: Both claim a blurring effect· Both claim transfer resistance· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
79
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: M1 - medium with neutral undertones
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (3,814)
Matches: Very close colour· Same full coverage
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: M2 - medium with warm undertones, and a golden tone
Matches: Very close colour· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
82
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: M1.75 - Medium with neutral undertones
Matches: Same cool undertone· Claims a skin-like finish
Differences: Slightly deeper· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with cool peach undertones
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
73
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: M1.5 - medium with warm undertones
$31Ulta Beauty(product price)$7 less (18%)4.3 (1,273)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Luminous rather than natural finish· Buildable rather than full coverage
Score details
Shade match
82
Finish & visual result
52
Wear & performance
61
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Luminous rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (3,814)
Matches: Same full coverage
Differences: Slightly warmer undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Matches: Claims a skin-like finish· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
58
Wear & performance
61
Skin suitability
90
Close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium with neutral peach undertones
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
70
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3C (Light · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty Liquid Touch Brightening Concealer in 300C, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3C. Every attribute compared, with its share of the score.
ComparedYour shade3CClosest shade match300CHow they compareScore
Shade match55% of overall92
Colour60%88#e1b79c#ddae90Very close colourColour difference 2.6 (0 is identical)
Overall match 79/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 5 Medium, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3C. Every attribute compared, with its share of the score.
ComparedYour shade3CClosest overall alternative5 MediumHow they compareScore
Shade match55% of overall89
Colour60%85#e1b79c#edc09fClose colourColour difference 3.0 (0 is identical)
Depth15%89LightLightSameDepth difference: 4.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$2 less (5%)
