Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$30Ulta Beauty(product price)$8 less (21%)4.7 (491)
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
61
Skin suitability
50
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly lighter· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
74
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
Matches: Same full coverage· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
75
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for deep skin with neutral to golden undertones
Matches: Same cool undertone· Both claim a blurring effect· Both claim 24-hour wear
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
73
Wear & performance
72
Skin suitability
28
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly lighter· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
68
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
$36Ulta Beauty(product price)$2 less (5%)4.5 (515)
Matches: Same cool undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Radiant rather than natural finish· Medium-full rather than full coverage
Score details
Shade match
82
Finish & visual result
64
Wear & performance
63
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
70
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
76
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
$15.99Ulta Beauty(product price)$22.01 less (58%)4.2 (1,617)
Matches: Same full coverage· Both claim 24-hour wear· Both claim transfer resistance
Differences: Slightly deeper· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Both claim a blurring effect· Claims not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: D3 - Deep with neutral undertones
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Olive rather than cool undertone· Matte rather than natural finish
Score details
Shade match
72
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Olive rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Same full coverage· Both claim a blurring effect· Both claim 24-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
60
Finish & visual result
81
Wear & performance
75
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Deep with neutral warm undertones
$12Ulta Beauty(product price)$26 less (68%)4.5 (1,593)
Matches: Same natural finish· Claims a skin-like finish· Claims not settling into lines
Differences: Slightly lighter· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
$12.99Ulta Beauty(product price)$25.01 less (66%)4.2 (11,365)
Matches: Very close colour· Similar undertone (neutral vs cool)· Claims not settling into lines
Differences: Slightly deeper· Radiant rather than natural finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/dry/oily skin
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 8C (Very deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Brownie 8.5 Red, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C. Every attribute compared, with its share of the score.
ComparedYour shade8CClosest shade matchBrownie 8.5 RedHow they compareScore
Shade match55% of overall90
Colour60%85#653721#5a321aVery close colourColour difference 3.0 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C. Every attribute compared, with its share of the score.
ComparedYour shade8CClosest overall alternativeSpiced RumHow they compareScore
Shade match55% of overall88
Colour60%82#653721#733d25Close colourColour difference 3.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 83/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$2 less (5%)
