Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly lighter· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
68
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
$36Ulta Beauty(product price)$2 less (5%)4.5 (515)
Matches: Same cool undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Radiant rather than natural finish· Medium-full rather than full coverage
Score details
Shade match
82
Finish & visual result
64
Wear & performance
63
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
70
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
$12Ulta Beauty(product price)$26 less (68%)4.5 (1,593)
Matches: Same natural finish· Claims a skin-like finish· Claims not settling into lines
Differences: Slightly lighter· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 8C (Very deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 26N, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C. Every attribute compared, with its share of the score.
ComparedYour shade8CClosest match26NHow they compareScore
Shade match55% of overall85
Colour60%90#653721#63301bVery close colourColour difference 2.3 (0 is identical)
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $4 more
