Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
82
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with cool, pink undertones
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
77
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with cool pink undertones
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
77
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light medium skin with cool rosy undertones
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
84
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with a balance of warm & cool undertones
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink undertones
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
83
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Same cool undertone· Both claim a blurring effect· Claims not settling into lines
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L3 - Light to medium with cool undertones
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light+ with cool pink undertones
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (3,814)
Matches: Very close colour· Same full coverage
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: L2.75 - light with warm undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Same full coverage· Both claim 24-hour wear· Both claim transfer resistance
Differences: Slightly deeper· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
65
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2.5C (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2.5C. Every attribute compared, with its share of the score.
ComparedYour shade2.5CClosest match24.0 Medium BeigeHow they compareScore
Shade match55% of overall98
Colour60%96#ebbda9#e8bba5Looks identicalColour difference 1.1 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8 less (21%)
