Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Very close colour· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Satin rather than natural finish
Score details
Shade match
81
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Very close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Matches: Same cool undertone· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
$12Ulta Beauty(product price)$26 less (68%)4.5 (1,593)
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Slightly lighter· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Olive rather than cool undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
68
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium with golden undertones
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
$31Ulta Beauty(product price)$7 less (18%)4.3 (1,273)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Luminous rather than natural finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
52
Wear & performance
61
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Luminous rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
Matches: Similar undertone (neutral vs cool)· Claims a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with neutral pink undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3.5C (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 5.3 C, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest shade matchTone 5.3 CHow they compareScore
Shade match55% of overall91
Colour60%85#dcaf91#dbae98Close colourColour difference 3.0 (0 is identical)
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 73/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 35N medium, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest overall alternative35N mediumHow they compareScore
Shade match55% of overall88
Colour60%81#dcaf91#e3b68fClose colourColour difference 3.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity30%6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$2 less (5%)
