Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$32Ulta Beauty(product price)$6 less (16%)4.6 (10,553)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
72
Skin suitability
28
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: medium-deep with golden undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3N (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty Liquid Touch Brightening Concealer in 270N, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest shade match270NHow they compareScore
Shade match55% of overall93
Colour60%89#e0b58e#ebb88fVery close colourColour difference 2.4 (0 is identical)
Overall match 79/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Even Better All-Over Concealer + Eraser in CN 70 Vanillia, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3N. Every attribute compared, with its share of the score.
ComparedYour shade3NClosest overall alternativeCN 70 VanilliaHow they compareScore
Shade match55% of overall92
Colour60%94#e0b58e#e5bb93Very close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 89/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$16 less (42%)
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