Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Slightly cooler undertone· No blurring effect claimed
Score details
Shade match
70
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5C (Tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Radiant Serum Concealer in N10, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5C. Every attribute compared, with its share of the score.
ComparedYour shade5CClosest shade matchN10How they compareScore
Shade match55% of overall91
Colour60%87#b97349#ae6f4aVery close colourColour difference 2.8 (0 is identical)
Depth15%94TanDeep tanCloseDepth difference: 3.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared48
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilySensitiveMarketed for different skin types
Overall match 71/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Fit Me Natural Finish Concealer in 050 Café, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5C. Every attribute compared, with its share of the score.
ComparedYour shade5CClosest overall alternative050 CaféHow they compareScore
Shade match55% of overall91
Colour60%97#b97349#b7744dLooks identicalColour difference 0.9 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared82
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilySensitiveMarketed for different skin types
Overall match 79/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$8 less (21%)
