Double Wear Stay-in-Place 24-Hour Concealer 7N dupes and alternatives Estée Lauder
Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich
The equivalent shade and the most similar concealer overall.

- Overall match
- 76out of 100
- Shade (Shade match)
- 86
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 51
- Skin (Skin suitability)
- 50
- Shade match
- 86out of 100
- Colour
- 91
- Depth
- 97
- Undertone
- 70
Your shade $38 at Sephora · product price; shade not separately priced
Where to buy Rich
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 7N (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

8N1 Espresso
Estée Lauder Double Wear Stay-in-Place Foundation, shade 8N1 Espresso
- Very close colour
- Deep · Neutral undertone
$52
Closest foundations
deep 8 cn
Golden Deep 28
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15, shade Golden Deep 28
- Looks identical
- Deep · Neutral undertone
$39.50

65N Deep
Sephora Collection Best Skin Ever Matte Powder Foundation, shade 65N Deep
- Looks identical
- Very deep · Neutral undertone
$24
420 Deep Neutral
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 420 Deep Neutral
- Looks identical
- Deep · Neutral undertone
$18.99
N10 Neutral Deep
L'Oréal Paris True Match Super-Blendable Foundation, shade N10 Neutral Deep
- Looks identical
- Deep · Neutral undertone
$13.99
37N Ipe
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 37N Ipe
- Very close colour
- Very deep · Neutral undertone
$50
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich.
Same or better
- $26 less
- Very close colour
- Same natural finish
- Medium rather than full coverage
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
Different
- No blurring effect claimed
- No long-wear claim
- Does not claim transfer resistance
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Where to buy Rich
Your shade $38 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.