Medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Ulta Beauty
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Ulta Beauty
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$10 less (18%)Matches: Very close colourSame natural finishSame full coverage
Differences: No SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No SPF
Retailer shade note: level-three light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (56%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: No long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Retailer shade note: light medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$17 less (31%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: No long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (56%)Matches: Near-identical swatch colourSame full coverageClaims not settling into lines
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: for medium to tan skin w/ warm golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$11 less (20%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$17 less (31%)Matches: Very close colourSame natural finishClaims not settling into lines
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: medium (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $17 moreMatches: Very close colourSame natural finishClaims a lightweight feel
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty$14 less (25%)Matches: Very close colourSame natural finishSame full coverage
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (24%)Matches: Very close colourSame full coverageClaims transfer resistance
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: medium beige with neutral to rosy undertone for medium skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (16%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: warm neutral beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$16 less (29%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$14 less (25%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: medium tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$16 less (29%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$9 less (16%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: very fair beige with neutral undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$7 less (13%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$43 less (78%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$15.50 less (28%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: light neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)$9 less (16%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (55%)Matches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Matte rather than natural finishContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance · No SPF
Retailer shade note: medium deep with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (55%)Matches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Matte rather than natural finishContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance · No SPF
Retailer shade note: medium deep with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame natural finish
Differences: Medium rather than full coverageContains listed fragranceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: medium skin with pink undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (4%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Medium rather than full coverageNot marketed for dry/oily skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimContains listed fragrance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, neutral undertone
Low confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty(product price)$36.01 less (65%)Matches: Very close colourSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVS
Walgreens$19.99View at WalgreensSephora$10 less (18%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium Tan with warm peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraShowing 12 of 29 matches
The closest shade to Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 3N1 Ivory Beige (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N
$38
42S tan sand
$32
Golden Natural
$12.99
3.5N
$33
33.5 Tan Natural
$30
3WP Warm Peach
$42
435 Bisque W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 4N1 Shell Beige, against Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 3N1 Ivory Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 4N1 Shell Beige.
5 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Dermablend Flawless Creator Liquid Foundation Drops in 43N, against Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 3N1 Ivory Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dermablend Flawless Creator Liquid Foundation Drops in 43N.
2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 4N1 Shell Beige
SephoraYour shade $55 at Ulta Beauty
Dermablend Flawless Creator Liquid Foundation Drops 43N
Ulta BeautyYour shade $55 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
