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Double Wear Stay-in-Place Foundation 2C0 Cool Vanilla dupes and alternatives Estée Lauder

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3C Biscotti
    Shade match 89
    $54Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: light medium with cool undertones

    High confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    170
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$45.01 less (87%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Light
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Same cool undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Cool
    Shade match 96
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  5. #7 · R.E.M. Beauty

    Sweetener Foundation

    light 7 c
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$17 less (33%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin

    Retailer shade note: light with cool rosy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for dry/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    56
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    43
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance

    High confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    22 Medium Cool
    Shade match 88
    $38SephoraSephora$14 less (27%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  9. Shade match 79
    $39.50Ulta BeautyUlta Beauty(product price)$12.50 less (24%)

    Matches: Same matte finishSame medium coverageClaims not settling into lines

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: light/medium skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  11. Shade match 91
    $54SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    43
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: light with cool undertones

    High confidence· Digital match

    View match
  12. #14 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Soft Beige
    Shade match 85
    $3.89$5.99Ulta BeautyUlta Beauty$48.11 less (93%)

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  14. #16 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4.5 Vanilla
    Shade match 90
    $49SephoraSephora$3 less (6%)

    Matches: Same cool undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    45
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light, cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N22 Nude
    Shade match 82
    $45SephoraSephora$7 less (13%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: light to medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$22 less (42%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 79
    $30TargetTarget$22 less (42%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  18. #20 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Medium
    Shade match 83
    $39Ulta BeautyUlta Beauty$13 less (25%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain
    Shade match 73
    $16Ulta BeautyUlta Beauty$36 less (69%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: pale with warm undertone

    Medium confidence· Digital match

    View match
  20. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$36.01 less (69%)

    Matches: Same cool undertoneClaims not settling into lines

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · R.E.M. Beauty

    Sweetener Foundation

    light 10 nw
    Shade match 76
    $35Ulta BeautyUlta Beauty(product price)$17 less (33%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin

    Retailer shade note: light to medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 84
    $21.49Ulta BeautyUlta Beauty$30.51 less (59%)

    Matches: Very close colourClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Timeless Hydrating Foundation

    27B Light-Medium Beige
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Claims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    45
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  24. #26 · R.E.M. Beauty

    Sweetener Foundation

    light 8 nw
    Shade match 75
    $35Ulta BeautyUlta Beauty(product price)$17 less (33%)

    Matches: Same matte finishClaims a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin

    Retailer shade note: light to medium with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 2C0 Cool Vanilla (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2.5C

    • Slight colour difference
    • Light · Cool undertone

    $38

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Close colour
    • Light · Cool · pink undertone

    $31

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Close colour
    • Light · Cool undertone

    $30

  3. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Close colour
    • Light · Cool · pink undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 2C0 Cool Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade2C0 Cool VanillaClosest shade match17 Light Medium CoolScore
Shade match55% of overall97
Colour95#f8b291#f7b592Looks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared59
Longevity2036-hour wear8-hour wearDifferent8-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, combination, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 85/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory, against Estée Lauder Double Wear Stay-in-Place Foundation in 2C0 Cool Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade2C0 Cool VanillaClosest overall alternativeLight IvoryScore
Shade match55% of overall95
Colour92#f8b291#eeb090Very close colourColour difference 2.0 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory.

Same or better

  • $36 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool

Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.