Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
30 of 32 matches
Only showing matches without coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19 · out of stockView at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$37.01 less (71%)Matches: Same neutral undertoneSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at Target
CVS$20.29View at CVSUlta Beauty(product price)Costs $2 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: medium with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$12.50 less (24%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$9 less (17%)Matches: Same neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sUlta Beauty$9 less (17%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Slightly deeperNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sUlta Beauty(product price)$44 less (85%)Matches: Very close colourSame matte finish
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a warm red undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$12.50 less (24%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium rich cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$12.50 less (24%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium deep cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$17 less (33%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Slightly lighterNatural rather than matte finishNot marketed for combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for combination skin
Retailer shade note: medium-deep skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Sephora$16 less (31%)Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneDoes not claim transfer resistance
Close colour · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance
Retailer shade note: medium / deep - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$7 less (13%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium skin tones with neutral undertones
High confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty$32.01 less (62%)Matches: Same matte finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: medium with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$17 less (33%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than medium coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyTarget$37.41 less (72%)Matches: Same matte finishClaims a blurring effectAdds SPF 15
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$45.01 less (87%)Matches: Same matte finishSame medium coverage
Differences: Slightly lighterSlightly cooler undertoneNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$13 less (25%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$10 less (19%)Matches: Same neutral undertoneBoth claim transfer resistanceClaims colour stability
Differences: Radiant rather than matte finishFull rather than medium coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage
Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$10 less (19%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (23%)Matches: Same neutral undertoneClaims a skin-like finishClaims colour stability
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: tan skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraTarget$22 less (42%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$13 less (25%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium warm beige with rosy undertone for medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$22 less (42%)Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$10 less (19%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$36.01 less (69%)Matches: Very close colourSame neutral undertoneClaims not settling into lines
Differences: Radiant rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: cool with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beauty$15.99View at Ulta BeautyCVS$15.99View at CVSUlta Beauty$42.90 less (83%)Matches: Very close colourSame neutral undertone
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4N1 Shell Beige (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4C
$38
Suede 6.6
$39
Light Tan
$12
390C
$24
9 Tan
$36
N8
$16.99
395 Walnut
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Nudestix Tinted Cover Foundation in NUDE 5, against Estée Lauder Double Wear Stay-in-Place Foundation in 4N1 Shell Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Nudestix Tinted Cover Foundation in NUDE 5.
10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral, against Estée Lauder Double Wear Stay-in-Place Foundation in 4N1 Shell Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Nudestix Tinted Cover Foundation NUDE 5
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Neutral
Ulta BeautyYour shade $52 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
