Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Claims a skin-like finish· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: tan skin with warm undertones
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Claims not settling into lines· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
43
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
Matches: Same medium coverage· Both claim transfer resistance· Adds SPF 27
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
76
Wear & performance
56
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
68
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W2 Toasty Toffee (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest shade match38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall88
Colour60%95#e09264#d99266Looks identicalColour difference 1.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 77/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in M3PEACH, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest overall alternativeM3PEACHHow they compareScore
Shade match55% of overall86
Colour60%86#e09264#e68d54Very close colourColour difference 2.9 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Overall match 79/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$12 less (23%)
Target
