Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with golden undertones
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
45
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Matches: Very close colour· Claims a skin-like finish· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: tan skin with warm undertones
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Claims not settling into lines· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
43
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with warm undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
81
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Same medium coverage· Both claim transfer resistance· Adds SPF 27
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
76
Wear & performance
56
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Same matte finish· Claims a blurring effect· Adds SPF 40
Differences: Warm rather than olive undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
81
Wear & performance
40
Skin suitability
67
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
68
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W2 Toasty Toffee (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest shade matchNC40How they compareScore
Shade match55% of overall92
Colour60%95#e09264#e09564Looks identicalColour difference 1.4 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall60
Longevity30%3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Dry, combination, oilyNormal, oilyBoth marketed for oily skin
Overall match 84/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest overall alternative340How they compareScore
Shade match55% of overall87
Colour60%94#e09264#da8d62Very close colourColour difference 1.7 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $8 more
