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Double Wear Stay-in-Place Foundation 2C3 Fresco dupes and alternatives Estée Lauder

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 79
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: light skin with cool undertones

    High confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    22 Medium Cool
    Overall 82
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  3. Overall 78
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Same cool undertoneClaims not settling into linesClaims colour stability

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    43
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance

    High confidence· Digital match

    View match
  4. Overall 78
    $53Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame medium coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for dry/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4.5 Vanilla
    Overall 75
    $49SephoraSephora$3 less (6%)

    Matches: Same cool undertoneBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    45
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light, cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · R.E.M. Beauty

    Sweetener Foundation

    light 7 c
    Overall 79
    $35Ulta BeautyUlta Beauty(product price)$17 less (33%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin

    Retailer shade note: light with cool rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Overall 79
    $39SephoraSephora$13 less (25%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    43
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  8. Overall 73
    $15.99Ulta BeautyUlta Beauty(product price)$36.01 less (69%)

    Matches: Same cool undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    17 Light Medium Cool
    Overall 79
    $38SephoraSephora$14 less (27%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Slightly lighterNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Not marketed for dry skin

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  10. #12 · Natasha Denona

    HY-GLAM Powder Foundation

    R4
    Overall 77
    $55Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for dry/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    33

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: light rosy

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3C Biscotti
    Overall 82
    $54Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: light medium with cool undertones

    High confidence· Digital match

    View match
  12. #14 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 12 Cool
    Overall 74
    $41Ulta BeautyUlta Beauty(product price)$11 less (21%)

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    44
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    27B Light-Medium Beige
    Overall 79
    $42SephoraSephora$10 less (19%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  14. #16 · Tarte

    Amazonian Clay Blurring Powder Foundation

    20B Light Beige
    Overall 80
    $40SephoraSephora$12 less (23%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  15. #17 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Cool
    Overall 76
    $39SephoraSephora$13 less (25%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  16. Overall 82
    $39.50Ulta BeautyUlta Beauty$12.50 less (24%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: light/medium skin w/ cool undertones

    Medium confidence· Digital match

    View match
  17. Overall 74
    $54SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    43
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: light with cool undertones

    High confidence· Digital match

    View match
  18. Overall 74
    $54SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    43
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: light medium with cool undertones

    High confidence· Digital match

    View match
  19. #21 · Essence

    Foundation Stick

    170
    Overall 81
    $6.99Ulta BeautyUlta Beauty(product price)$45.01 less (87%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    102 Shell Beige
    Overall 78
    $14.99Ulta BeautyUlta Beauty(product price)$37.01 less (71%)

    Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance

    Differences: Full rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    30

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  21. #23 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N22 Nude
    Overall 76
    $45SephoraSephora$7 less (13%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: light to medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  22. #24 · Nudestix

    Tinted Cover Foundation

    NUDE 2
    Overall 73
    $40Ulta BeautyUlta Beauty(product price)$12 less (23%)

    Matches: Similar undertone (neutral vs cool)Both claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: light neutral cool

    Medium confidence· Digital match

    View match
  23. #25 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Overall 79
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  24. Overall 77
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  25. #27 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Overall 76
    $30TargetTarget$22 less (42%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  26. #28 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Overall 76
    $30TargetTarget$22 less (42%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  27. #29 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Overall 79
    $46.90Ulta BeautyUlta Beauty(product price)$5.10 less (10%)

    Matches: Same matte finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. #30 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3N Latte
    Overall 77
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 2C3 Fresco (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2.5C

    • Slight colour difference
    • Light · Cool undertone

    $38

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

  3. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Very close colour
    • Light medium

    $10.99

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Close colour
    • Medium light · Cool undertone

    $34

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Close colour
    • Light · Cool undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Slight colour difference
    • Light · Cool · pink undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 2C3 Fresco. Every attribute compared, with its share of the score.

ComparedYour shade2C3 FrescoClosest shade matchMedium CoolScore
Shade match55% of overall96
Colour93#f1aa8e#efa58cVery close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Dry, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool.

Same or better

  • $13 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory, against Estée Lauder Double Wear Stay-in-Place Foundation in 2C3 Fresco. Every attribute compared, with its share of the score.

ComparedYour shade2C3 FrescoClosest overall alternativeLight IvoryScore
Shade match55% of overall91
Colour85#f1aa8e#eeb090Very close colourColour difference 2.9 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 1.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory.

Same or better

  • $36 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Medium Cool

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.