Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Sephora$14 less (27%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Not marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame medium coverageBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$13 less (25%)Matches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$37.01 less (71%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephora$13 less (25%)Matches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: rosy beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$12 less (23%)Matches: Same cool undertoneClaims a skin-like finishClaims colour stability
Differences: Slightly lighterNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: medium skin with cool undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$3 less (6%)Matches: Same cool undertoneClaims not settling into linesClaims colour stability
Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephora$10 less (19%)Matches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination skin
Retailer shade note: medium skin with cool/rosy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNot marketed for dry/combination skinContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$14 less (27%)Matches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly lighterNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephora$13 less (25%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Target$22 less (42%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$13 less (25%)Matches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39 · low stockView at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$37.01 less (71%)Matches: Same medium coverage
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetTarget$37.41 less (72%)Matches: Same matte finishClaims a blurring effectAdds SPF 15
Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$37.01 less (71%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Full rather than medium coverageNot marketed for dry/combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonTarget$22 less (42%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$40.01 less (77%)Matches: Same matte finishSame medium coverageBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $6 moreMatches: Claims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (33%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$12 less (23%)Matches: Claims a skin-like finishClaims colour stabilityBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: medium skin with neutral peach undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$17 less (33%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$48.11 less (93%)Matches: Claims a blurring effectBoth claim transfer resistanceClaims not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$38 less (73%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: medium beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$40.01 less (77%)Matches: Same matte finishSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry/combination skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$14 less (27%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: for medium skin (Laura Geller's shade!)
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$40.01 less (77%)Matches: Same matte finishSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry/combination skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$32.01 less (62%)Matches: Same matte finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 3C3 Sandbar (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3.5C
$38
Apricot 5.5
$39
320
$30
Sand Beige
$12.99
Toffee
035 Deep
330N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
about-face THE PERFORMER Skin-Focused Foundation in M2COOL, against Estée Lauder Double Wear Stay-in-Place Foundation in 3C3 Sandbar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in M2COOL.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
