Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W2 Toasty Toffee (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona HY-GLAM Powder Foundation in Y10, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest shade matchY10How they compareScore
Shade match55% of overall91
Colour60%93#e09264#d9936aVery close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Dry, combination, oilyCombinationBoth marketed for combination skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest overall alternative340How they compareScore
Shade match55% of overall87
Colour60%94#e09264#da8d62Very close colourColour difference 1.7 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $3 more
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