Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Claims not settling into lines· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
43
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
Matches: Same medium coverage· Both claim transfer resistance· Adds SPF 27
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
76
Wear & performance
56
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W2 Toasty Toffee (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest shade matchNC40How they compareScore
Shade match55% of overall92
Colour60%95#e09264#e09564Looks identicalColour difference 1.4 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall60
Longevity30%3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Dry, combination, oilyNormal, oilyBoth marketed for oily skin
Overall match 84/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Urban Decay Face Bond Self Setting Waterproof Foundation in 22, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest overall alternative22How they compareScore
Shade match55% of overall83
Colour60%86#e09264#d79362Very close colourColour difference 2.8 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Dry, combination, oilyNormal, combination, oilyBoth marketed for combination/oily skin
Overall match 84/100Shade match 83/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$13 less (25%)
