Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
$39.50Ulta Beauty(product price)$12.50 less (24%)4.6 (919)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium deep rich neutral skin with a peach hue
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with golden undertones
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with warm undertones
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly deeper· Warm rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
81
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W4 Hazel (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC42, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W4 Hazel. Every attribute compared, with its share of the score.
ComparedYour shade4W4 HazelClosest shade matchNC42How they compareScore
Shade match55% of overall92
Colour60%95#db8d5f#da8e5cLooks identicalColour difference 1.4 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall60
Longevity30%3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Dry, combination, oilyNormal, oilyBoth marketed for oily skin
Overall match 84/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W4 Hazel. Every attribute compared, with its share of the score.
ComparedYour shade4W4 HazelClosest overall alternative340How they compareScore
Shade match55% of overall90
Colour60%98#db8d5f#da8d62Looks identicalColour difference 0.8 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$5.10 less (10%)
