Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$12.50 less (24%)4.6 (919)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium deep rich neutral skin with a peach hue
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with golden undertones
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with warm undertones
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly deeper· Warm rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W4 Hazel (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 8 Medium, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W4 Hazel. Every attribute compared, with its share of the score.
ComparedYour shade4W4 HazelClosest shade match8 MediumHow they compareScore
Shade match55% of overall94
Colour60%99#db8d5f#d98c5fLooks identicalColour difference 0.5 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Dry, combination, oilyNormal, dry, combinationBoth marketed for dry/combination skin
Overall match 75/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Urban Decay Face Bond Self Setting Waterproof Foundation in 22, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W4 Hazel. Every attribute compared, with its share of the score.
ComparedYour shade4W4 HazelClosest overall alternative22How they compareScore
Shade match55% of overall82
Colour60%86#db8d5f#d79362Very close colourColour difference 2.9 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.4
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Dry, combination, oilyNormal, combination, oilyBoth marketed for combination/oily skin
Overall match 83/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$12.50 less (24%)
