Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
24 of 30 matches
Only showing matches with no drying alcohol.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $52 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$32.01 less (62%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Buildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautySephora$13 less (25%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$32.01 less (62%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyTarget$37.41 less (72%)Matches: Same matte finishClaims a blurring effectAdds SPF 15
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephora$13 less (25%)Matches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: brick beige with rosy undertones for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$37.01 less (71%)Matches: Same medium coverage
Differences: Slightly lighterNatural rather than matte finishNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetTarget$22 less (42%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$14 less (27%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for dry skin
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$6 less (12%)Matches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: dark light - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$14 less (27%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephora$13 less (25%)Matches: Same matte finishClaims a blurring effectAdds SPF 40
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$10 less (19%)Matches: Claims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same matte finishClaims not settling into linesClaims colour stability
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: extra deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephora$13 less (25%)Matches: Same matte finishClaims a blurring effectAdds SPF 40
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$22 less (42%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$10 less (19%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$36.01 less (69%)Matches: Claims not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than matte finish
Slight colour difference · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: cool with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beauty$15.99View at Ulta Beauty
CVS$15.99View at CVSUlta Beauty(product price)$3 less (6%)Matches: Claims not settling into linesClaims colour stabilityBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty$41.61 less (80%)Matches: Claims a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.39View at Ulta BeautyUlta Beauty(product price)$3 less (6%)Matches: Claims not settling into linesClaims colour stabilityBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyTarget$37.41 less (72%)Matches: Same matte finishClaims a blurring effectAdds SPF 15
Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$28 less (54%)Matches: Same matte finishClaims not settling into linesBoth claim a lightweight feel
Differences: Described as tan, yours as deepSlightly warmer undertoneFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Described as tan, yours as deep · Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for tan skin with a peach undertone
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Amazon$8View at AmazonUlta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5C2 Sepia (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5C
$38
12 Tan-Deep
$36
Light Tan
$12
Deep Caramel
$8
32 Tan Bronze
$30
400 Caramel
380
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 33 Medium Deep Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 5C2 Sepia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 33 Medium Deep Cool.
10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340, against Estée Lauder Double Wear Stay-in-Place Foundation in 5C2 Sepia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation 33 Medium Deep Cool
SephoraYour shade $52 at Sephora
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 340
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
