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Double Wear Stay-in-Place Foundation 5C2 Sepia dupes and alternatives Estée Lauder

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with SPF.

  • 22 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Tan Cool

The equivalent shade and the most similar foundation overall.

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan
    Shade match 72
    $39SephoraSephora$13 less (25%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 40

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich
    Shade match 66
    $39SephoraSephora$13 less (25%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 40

    Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    66
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Toffee
    Shade match 69
    $14.97WalmartWalmart$37.03 less (71%)

    Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 62
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Claims not settling into linesClaims colour stabilityBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    62
    Finish & visual result
    67
    Wear & performance
    43
    Skin suitability
    100

    Slight colour difference · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. Shade match 60
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Claims not settling into linesClaims colour stabilityBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    60
    Finish & visual result
    67
    Wear & performance
    43
    Skin suitability
    100

    Slight colour difference · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  7. Shade match 49
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    49
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5C2 Sepia (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Nearest in this range
    • Tan · Neutral undertone

    $38

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Slight colour difference
    • Medium tan · Cool undertone

    $36

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Slight colour difference
    • Medium · Cool · rosy undertone

    $8

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Slight colour difference
    • Medium · Cool undertone

    $30

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Slight colour difference
    • Medium light · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 5C2 Sepia. Every attribute compared, with its share of the score.

ComparedYour shade5C2 SepiaClosest matchTan CoolScore
Shade match55% of overall91
Colour86#e5885c#da8859Very close colourColour difference 2.8 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Dry, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool.

Same or better

  • $13 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapOil-based vs water-based; silicone high vs high

Where to buy Tan Cool

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.