Beautler.Your beauty butler

Double Wear Stay-in-Place Foundation 5W1 Bronze dupes and alternatives Estée Lauder

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol13Vegan3Cruelty-free4Oil-free0With SPF4Mineral2

Avoid an ingredient

Sort

13 of 30

Only showing matches made for sensitive skin, without talc.

  • 3 matches have no skin type listed and are not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Rich

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Estée Lauder
5W1 BronzeChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
Neutral Rich
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
84out of 100
Colour
80
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris Infallible Cushion Foundation 300 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Estée Lauder
5W1 BronzeChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
300 Cool
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
79
Wear (Wear & performance)
70
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$19.99Ulta BeautyUlta Beauty
$32.01 less (62%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    45
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    130
    Shade match 83
    $15.99Ulta BeautyUlta Beauty$36.01 less (69%)

    Matches: Very close colourClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: cool with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    33 Medium Deep Cool
    Shade match 71
    $38SephoraSephora$14 less (27%)

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 68
    $38SephoraSephora$14 less (27%)

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I am Magic Natural Radiance Foundation

    600 Cairo
    Shade match 77
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Same medium coverage

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 53
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    53
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 68
    $46Ulta BeautyUlta Beauty(product price)$6 less (12%)

    Matches: Claims a blurring effectBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    68
    Finish & visual result
    43
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4C Canelé
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Described as medium, yours as deepSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Described as medium, yours as deepNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  11. #13 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Tan 21
    Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$12.50 less (24%)

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Described as medium tan, yours as deepBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as deep · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium deep warm skin with a golden hue

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5W1 Bronze (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Nearest in this range
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Slight colour difference
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Close colour
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Rich, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1 Bronze. Every attribute compared, with its share of the score.

ComparedYour shade5W1 BronzeClosest shade matchNeutral RichScore
Shade match55% of overall84
Colour80#e09068#d4956eClose colourColour difference 3.7 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Dry, combination, oilyDry, oily, sensitiveBoth marketed for dry/​oily skin
Overall match 72/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Rich.

Same or better

  • $13 less
  • Similar undertone (neutral vs warm)
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 40

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Cushion Foundation in 300 Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1 Bronze. Every attribute compared, with its share of the score.

ComparedYour shade5W1 BronzeClosest overall alternative300 CoolScore
Shade match55% of overall77
Colour93#e09068#d8916cVery close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone25Warm · goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​combination/​oily skin
Overall match 77/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 300 Cool.

Same or better

  • $32.01 less
  • Very close colour
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Rich

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris Infallible Cushion Foundation 300 Cool

Best price
$19.99Ulta BeautyUlta Beauty
$32.01 less (62%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.