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Double Wear Stay-in-Place Foundation 5W1 Bronze dupes and alternatives Estée Lauder

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 340

The equivalent shade and the most similar foundation overall.

Match price
$15.99Ulta BeautyUlta Beauty
$36.01 less (69%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 77
    $19.99Ulta BeautyUlta Beauty$32.01 less (62%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  3. #4 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    45
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Rich
    Shade match 84
    $39SephoraSephora$13 less (25%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageClaims a skin-like finish

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $15.99Ulta BeautyUlta Beauty$36.01 less (69%)

    Matches: Very close colourClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: cool with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    33 Medium Deep Cool
    Shade match 71
    $38SephoraSephora$14 less (27%)

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  7. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 68
    $38SephoraSephora$14 less (27%)

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  8. #9 · Juvia's Place

    I am Magic Natural Radiance Foundation

    600 Cairo
    Shade match 77
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Same medium coverage

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. Shade match 53
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    53
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 68
    $46Ulta BeautyUlta Beauty(product price)$6 less (12%)

    Matches: Claims a blurring effectBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    68
    Finish & visual result
    43
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  11. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4C Canelé
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Described as medium, yours as deepSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  12. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Described as medium, yours as deepNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  13. Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$12.50 less (24%)

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Described as medium tan, yours as deepBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as deep · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium deep warm skin with a golden hue

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5W1 Bronze (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Nearest in this range
    • Tan · Neutral · neutral golden undertone

    $38

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  2. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Close colour
    • Medium · Warm · peach undertone

    $32

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Slight colour difference
    • Medium · Warm · golden undertone

    $30

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Close colour
    • Medium · Warm · golden undertone

    $42

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1 Bronze. Every attribute compared, with its share of the score.

ComparedYour shade5W1 BronzeClosest match340Score
Shade match55% of overall87
Colour93#e09068#da8d62Very close colourColour difference 1.7 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​combination/​oily skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340.

Same or better

  • $36.01 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone high vs high

Where to buy 340

Match price
$15.99Ulta BeautyUlta Beauty
$36.01 less (69%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.