Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same medium coverage· Both claim transfer resistance· Adds SPF 27
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
76
Wear & performance
56
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W2 Toasty Toffee (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest shade match38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall88
Colour60%95#e09264#d99266Looks identicalColour difference 1.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 77/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 340, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W2 Toasty Toffee. Every attribute compared, with its share of the score.
ComparedYour shade4W2 Toasty ToffeeClosest overall alternative340How they compareScore
Shade match55% of overall87
Colour60%94#e09264#da8d62Very close colourColour difference 1.7 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.