Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
27 of 30 matches
Only showing matches made for oily skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $52 at Sephora
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $52 at Sephora
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$26View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$34 less (65%)Matches: Same neutral undertoneSame matte finishBoth claim transfer resistance
Differences: Slightly lighterFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartUlta Beauty$36 less (69%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly lighterSlightly cooler undertoneNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta Beauty
Sephora$13 less (25%)Matches: Same neutral undertoneSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageNot marketed for dry/combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$32.01 less (62%)Matches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Buildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty$14 less (27%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Light rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance
Retailer shade note: deepest shade, for rich skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)$12.50 less (24%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$11 less (21%)Matches: Same matte finishBoth claim a lightweight feel
Differences: Light rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame matte finishClaims not settling into lines
Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: extra deep with cool red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Macy's$52View at Macy'sUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$11 less (21%)Matches: Same matte finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$5.10 less (10%)Matches: Same matte finishClaims a blurring effectBoth claim a lightweight feel
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyWalmart$37.03 less (71%)Matches: Same neutral undertoneSame matte finish
Differences: Slightly deeperBuildable rather than medium coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty(product price)$40.01 less (77%)Matches: Same neutral undertoneSame matte finishSame medium coverage
Differences: Slightly lighterDoes not claim transfer resistanceNot marketed for dry/combination skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephora$14 less (27%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterFull rather than medium coverageNot marketed for dry/combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: for deep to rich skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$14 less (27%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance
Retailer shade note: deep with subtle rosy undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephora$10 less (19%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (27%)Matches: Same matte finishSame medium coverageClaims a blurring effect
Differences: Olive rather than neutral undertoneDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim transfer resistance
Retailer shade note: deep with warm neutral olive undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$33.01 less (63%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)$36 less (69%)Matches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$10 less (19%)Matches: Very close colourClaims a blurring effectClaims not settling into lines
Differences: Natural rather than matte finishFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: rich tan
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$13 less (25%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: deep auburn with red undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$36 less (69%)Matches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: cool peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$14 less (27%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for rich skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephora$11 less (21%)Matches: Same neutral undertoneClaims colour stabilityBoth claim a lightweight feel
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (19%)Matches: Claims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 6N1 Mocha (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5C
$38
Caramel
$12
13 Deep
$36
Tone 8.5 C
$32
Rich Cocoa
$8
N10
$16.99
050 Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich, against Estée Lauder Double Wear Stay-in-Place Foundation in 6N1 Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich.
13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355, against Estée Lauder Double Wear Stay-in-Place Foundation in 6N1 Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich
Ulta BeautyYour shade $52 at Sephora
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 355
WalmartYour shade $52 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
