Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$38Ulta Beauty(product price)$2 less (5%)4.4 (657)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
70
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim transfer resistance
Retailer shade note: light medium with cool, subtle neutral undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
73
Wear & performance
40
Skin suitability
50
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: Light-medium with neutral warm undertones
Matches: Same warm undertone· Same natural finish· Both claim a skin-like finish
Differences: Slightly deeper· Buildable rather than light coverage· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
85
Wear & performance
58
Skin suitability
50
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Buildable rather than light coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
85
Wear & performance
58
Skin suitability
50
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 5 (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Ogee Complexion Perfecting Serum Foundation in Juniper 3.25W, against Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 5. Every attribute compared, with its share of the score.
ComparedYour shade5Closest matchJuniper 3.25WHow they compareScore
Shade match55% of overall97
Colour60%96#e0a573#dda46fLooks identicalColour difference 1.2 (0 is identical)
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$2 less (5%)
Sephora
Target
