Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same shine: high shine· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
51
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Matches: Same cool undertone· Same shine: high shine· Both claim hydration
Differences: Noticeably different swatch colour· Brown rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
49
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · High shine · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Matches: Same cool undertone· Same shine: high shine· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
49
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Matches: Same cool undertone· Same transparency: tinted· Both claim hydration
Differences: Noticeably different swatch colour· Mauve rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
39
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Matches: Same cool undertone· Same shine: high shine· Same transparency: tinted
Differences: Noticeably different swatch colour· Brown rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
39
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · High shine · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Brown rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Milk Makeup Odyssey Hydrating Lip Oil Gloss in Voyage, against Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in Purple Pepp'r. Every attribute compared, with its share of the score.
ComparedYour shadePurple Pepp'rClosest shade matchVoyageHow they compareScore
Shade match50% of overall59
Colour55%33#39122b#543549Visibly different colourColour difference 10.1 (0 is identical)
Depth15%73Deep / darkDeep / darkSome differenceDepth difference 9.3 on the 0–100 scale
Undertone15%100CoolCoolSameSame product undertone
Colour family15%100BerryBerrySameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Overall match 72/100Shade match 59/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$8 less (31%)
