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Pro Filt'r Instant Retouch Longwear Liquid Concealer 185 dupes and alternatives Fenty Beauty

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan4Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form.

  • 3 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 110N

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
185Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
110N
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
75out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
43
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
85out of 100
Colour
83
Depth
92
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    100W
    Shade match 84
    $24SephoraSephora$6 less (20%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with warm golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Radiant Creamy Concealer

    Nougatine
    Shade match 82
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L2.2 - light with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    140C
    Shade match 73
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 66
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    66
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 185 (Very fair · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    140

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $40

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  2. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    412 Warm Ivory

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 412 Warm Ivory

    • Looks identical
    • Very fair · Warm undertone

    $18.99

  3. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

  4. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light

    • Looks identical
    • Very fair · Warm undertone

    $39

  5. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    110

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 110

    • Looks identical
    • Very fair · Warm undertone

    $15.99

  6. J.Cat Beauty Perfextion Long Wearing Foundation

    Porcelain

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $3.89

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 110N, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185. Every attribute compared, with its share of the score.

ComparedYour shade185Closest match110NScore
Shade match55% of overall85
Colour83#feddbf#f4d5bfClose colourColour difference 3.3 (0 is identical)
Depth92Very fairVery fairSameDepth difference: 3.9
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone85Warm · yellowNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oilyOily, dry, combination, normalBoth marketed for normal/​dry/​combination/​oily skin
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 110N.

Same or better

  • $6 less
  • Similar undertone (neutral vs warm)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 37%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 110N

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.