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Pro Filt'r Instant Retouch Longwear Liquid Concealer 185 dupes and alternatives Fenty Beauty

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free16No drying alcohol16Vegan5Cruelty-free4Oil-free0With SPF0Mineral0

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16 of 30

Only showing matches with medium coverage.

  • 3 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Cannelle

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
185Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
NARS
Cannelle
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Nougatine
    Shade match 95
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.2 - Light with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Café Con Leche
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.6 - Light to medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Soft Matte Complete Concealer

    Café Au Lait
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Soft Matte Complete Concealer

    Marron Glacé
    Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 80
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 85
    $24SephoraSephora$6 less (20%)

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · Rare Beauty

    Liquid Touch Brightening Concealer

    100W
    Shade match 84
    $24SephoraSephora$6 less (20%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with warm golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 69
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.5 - Light with cool undertones

    Medium confidence· Digital match

    View match
  9. #10 · NARS

    Radiant Creamy Concealer

    Nougatine
    Shade match 82
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L2.2 - light with warm undertones

    Medium confidence· Digital match

    View match
  10. #11 · Rare Beauty

    Liquid Touch Brightening Concealer

    140C
    Shade match 73
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Fair
    Shade match 77
    $12Ulta BeautyUlta Beauty$18 less (60%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #13 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 02 W
    Shade match 84
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  13. #14 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 03 W
    Shade match 81
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light with subtle golden undertones

    Medium confidence· Digital match

    View match
  14. #15 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 66
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    66
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match
  15. #16 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W
    Shade match 80
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light+ with peachy golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 185 (Very fair · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    140

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $40

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    412 Warm Ivory

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 412 Warm Ivory

    • Looks identical
    • Very fair · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light

    • Looks identical
    • Very fair · Warm undertone

    $39

    SephoraView at Sephora
  5. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    110

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 110

    • Looks identical
    • Very fair · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. J.Cat Beauty Perfextion Long Wearing Foundation

    Porcelain

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $3.89

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Cannelle, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185. Every attribute compared, with its share of the score.

ComparedYour shade185Closest matchCannelleScore
Shade match55% of overall96
Colour95#feddbf#f7d9beLooks identicalColour difference 1.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Cannelle.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Cannelle

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.