Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 dupes and alternatives Fenty Beauty
3.8 (2,257)·Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12Ulta Beauty(product price)$18 less (60%)4.5 (1,593)
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
66
Finish & visual result
54
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Matches: Claims a blurring effect· Both claim long-wearing· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Slightly cooler undertone
Score details
Shade match
60
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Olive rather than warm undertone· Radiant rather than matte finish
Score details
Shade match
69
Finish & visual result
36
Wear & performance
68
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: deep with neutral olive undertones
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 (Medium · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 390. Every attribute compared, with its share of the score.
ComparedYour shade390Closest matchMedium GoldenHow they compareScore
Shade match55% of overall81
Colour60%68#e29552#d7986cSlight colour differenceColour difference 5.2 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $2 more
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