Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 dupes and alternatives Fenty Beauty
3.8 (2,257)·Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$22 less (73%)4.3 (8,153)
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than warm undertone
Score details
Shade match
64
Finish & visual result
65
Wear & performance
86
Skin suitability
75
Slight colour difference · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin
$12Ulta Beauty(product price)$18 less (60%)4.5 (1,593)
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
66
Finish & visual result
54
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Matches: Claims a blurring effect· Both claim long-wearing· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Slightly cooler undertone
Score details
Shade match
60
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Same warm undertone· Claims a lightweight feel· No drying alcohol listed
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
73
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Slight colour difference · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Olive rather than warm undertone· Radiant rather than matte finish
Score details
Shade match
69
Finish & visual result
36
Wear & performance
68
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: deep with neutral olive undertones
Matches: Claims a lightweight feel· No drying alcohol listed
Differences: Slightly lighter· Natural rather than matte finish· No long-wear claim
Score details
Shade match
71
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Slight colour difference · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 (Medium · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Candied Ginger 6.1 Golden, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 390. Every attribute compared, with its share of the score.
ComparedYour shade390Closest matchCandied Ginger 6.1 GoldenHow they compareScore
Shade match55% of overall95
Colour60%92#e29552#d99558Very close colourColour difference 2.0 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.4
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.