Pro Filt'r Instant Retouch Longwear Liquid Concealer 430 dupes and alternatives Fenty Beauty
3.8 (2,257)·Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (neutral vs warm)· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Claims a blurring effect· Both claim long-wearing· Claims a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
74
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
36
Wear & performance
68
Skin suitability
50
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: deep with neutral olive undertones
Matches: Same full coverage· Claims a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than warm undertone
Score details
Shade match
64
Finish & visual result
64
Wear & performance
72
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin
Matches: Same warm undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
74
Finish & visual result
54
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Matches: Same warm undertone· Claims a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
36
Wear & performance
68
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: tan to deep with a golden undertone
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 430 (Medium tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 144, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 430. Every attribute compared, with its share of the score.
ComparedYour shade430Closest shade match144How they compareScore
Shade match55% of overall93
Colour60%95#d18849#ce8b51Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared12
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 64/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Full Wear Waterproof Concealer in 405 Toffee, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 430. Every attribute compared, with its share of the score.
ComparedYour shade430Closest overall alternative405 ToffeeHow they compareScore
Shade match55% of overall84
Colour60%86#d18849#c98a57Very close colourColour difference 2.8 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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