Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
36
Wear & performance
68
Skin suitability
50
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium with a peach undertone
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Slightly deeper· Natural rather than matte finish· No long-wear claim
Score details
Shade match
84
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Matches: Claims a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Warm rather than olive undertone· Radiant rather than matte finish
Score details
Shade match
76
Finish & visual result
43
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with golden undertones
Matches: Claims a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Neutral rather than olive undertone· Radiant rather than matte finish
Score details
Shade match
71
Finish & visual result
43
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Described as light medium, yours as medium tan· Warm rather than olive undertone· Medium rather than full coverage
Score details
Shade match
40
Finish & visual result
81
Wear & performance
82
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light medium, yours as medium tan · Warm rather than olive undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium tan
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 290 (Very fair · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Radiant Serum Concealer in C4, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest shade matchC4How they compareScore
Shade match55% of overall91
Colour60%93#fecfa9#ffcaa2Very close colourColour difference 1.7 (0 is identical)
Depth15%97Very fairFairCloseDepth difference: 1.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared22
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 68/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Full Wear Waterproof Concealer in 360 Cashmere, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest overall alternative360 CashmereHow they compareScore
Shade match55% of overall86
Colour60%89#fecfa9#f6cfb0Very close colourColour difference 2.5 (0 is identical)
Depth15%99Very fairFairCloseDepth difference: 0.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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