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Pro Filt'r Instant Retouch Longwear Liquid Concealer 320 dupes and alternatives Fenty Beauty

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 6 Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
Charlotte Tilbury
6 Medium
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
25.5 Medium Bronze
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7 Medium
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · CoverGirl

    TruBlend Undercover Concealer

    Sand Beige
    Shade match 76
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Beige
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    370 Biscuit
    Shade match 75
    $15.99Ulta BeautyUlta Beauty$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 74
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    TruBlend Undercover Concealer

    Buff Beige
    Shade match 72
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium
    Shade match 75
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 72
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 74
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Warm
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    80
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Sand
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Olive rather than cool undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Walnut
    Shade match 76
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing

    Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Neutral
    Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneSatin rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Radiant Creamy Concealer

    Toffee
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectClaims transfer resistance

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: M1.25 - medium with cool undertones

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium
    Shade match 67
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    34S medium sand
    Shade match 63
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    63
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 63
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    63
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 67
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    67
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 78
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 70
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    70
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Soft Matte Complete Concealer

    Sucre D'orge
    Shade match 62
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    62
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: MD1.5 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan
    Shade match 61
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    61
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Soft Matte Complete Concealer

    Biscuit
    Shade match 61
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    61
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  25. Shade match 59
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertone

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone

    Retailer shade note: medium with soft peachy undertones

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W7
    Shade match 90
    $16.99Ulta BeautyUlta Beauty(product price)$13.01 less (43%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than matte finishNot marketed for normal/dry/combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    22
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Not marketed for normal/dry/combination/oily skin

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Radiant Creamy Concealer

    Sucre D'orge
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 76
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 320 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    280

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 280

    • Close colour
    • Light medium · Neutral undertone

    $40

Closest foundations

  1. Charlotte Tilbury Airbrush Flawless Foundation

    7 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 7 Cool

    • Very close colour
    • Light · Cool undertone

    $52

  2. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Medium 30 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Medium 30 R

    • Very close colour
    • Light · Cool · rosy undertone

    $17.99

  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    17 Light Medium Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 17 Light Medium Cool

    • Very close colour
    • Light · Cool · rosy undertone

    $38

  4. Sephora Collection Best Skin Ever Matte Powder Foundation

    24P Medium

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 24P Medium

    • Very close colour
    • Light medium · Cool · pink undertone

    $24

  5. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Cool 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Cool 3

    • Close colour
    • Light medium · Cool undertone

    $49

  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    325C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 325C

    • Very close colour
    • Light medium · Cool · rosy undertone

    $53

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 6 Medium, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 320. Every attribute compared, with its share of the score.

ComparedYour shade320Closest shade match6 MediumScore
Shade match55% of overall91
Colour85#f6b388#eeb890Very close colourColour difference 3.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 6 Medium.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 320. Every attribute compared, with its share of the score.

ComparedYour shade320Closest overall alternative25.5 Medium BronzeScore
Shade match55% of overall89
Colour82#f6b388#e8b391Close colourColour difference 3.4 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Normal, dry, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 6 Medium

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.