Pro Filt'r Instant Retouch Longwear Liquid Concealer 270 dupes and alternatives Fenty Beauty
3.8 (2,257)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly lighter· Radiant rather than matte finish
Score details
Shade match
75
Finish & visual result
43
Wear & performance
70
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M0 - medium with cool undertones
Matches: Similar undertone (neutral vs cool)· Claims a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
43
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium tan with neutral pink undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Radiant rather than matte finish
Score details
Shade match
62
Finish & visual result
43
Wear & performance
70
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and a peach tone
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 270 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Radiant Creamy Concealer in Toffee, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 270. Every attribute compared, with its share of the score.
ComparedYour shade270Closest shade matchToffeeHow they compareScore
Shade match55% of overall93
Colour60%91#fbbda2#f5b697Very close colourColour difference 2.2 (0 is identical)
Depth15%93LightLightSameDepth difference: 3.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Overall match 76/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 30.5 Tan, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 270. Every attribute compared, with its share of the score.
ComparedYour shade270Closest overall alternative30.5 TanHow they compareScore
Shade match55% of overall85
Colour60%78#fbbda2#e7b5a0Close colourColour difference 3.9 (0 is identical)
Depth15%86LightLightSameDepth difference: 5.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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