Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $30 at Sephora
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $6 moreMatches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: M2 - Medium with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: M1 - Medium with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$8 less (27%)Matches: Similar undertone (neutral vs warm)Claims a blurring effectBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium with a peach undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$42View at SephoraSephora$8 less (27%)Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperRadiant rather than matte finishBuildable rather than full coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $6 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: M0 - Medium with cool undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$8 less (27%)Matches: Similar undertone (neutral vs warm)Claims a blurring effectBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephora$8 less (27%)Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than matte finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephora$8 less (27%)Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Olive rather than warm undertoneRadiant rather than matte finishBuildable rather than full coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: olive undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$19.01 less (63%)Matches: Very close colourClaims a lightweight feelNo drying alcohol listed
Differences: Natural rather than matte finishNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyUlta Beauty$18 less (60%)Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$8 less (27%)Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperSlightly cooler undertoneRadiant rather than matte finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$13.01 less (43%)Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Radiant rather than matte finishNot marketed for normal/dry/combination/oily skin
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · Not marketed for normal/dry/combination/oily skin
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautyUlta Beauty(product price)$19.01 less (63%)Matches: Claims a lightweight feelNo drying alcohol listed
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephora$13 less (43%)Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines
Differences: Slightly deeperSlightly cooler undertoneRadiant rather than matte finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M0 - medium with cool undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$17View at SephoraUlta Beauty$19.01 less (63%)Matches: Claims a lightweight feelNo drying alcohol listed
Differences: Natural rather than matte finishNo long-wear claimDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephoraCosts $6 moreMatches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines
Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M0 - medium with cool undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly deeperDescribed as light, yours as medium
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Described as light, yours as medium
Retailer shade note: light beige with peachy undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame warm undertoneSame matte finish
Differences: Described as light, yours as medium
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as light, yours as medium
Retailer shade note: light beige with golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Slightly deeperDescribed as fair, yours as medium
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Described as fair, yours as medium
Retailer shade note: fair light with golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Slightly deeperDescribed as fair, yours as mediumNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Described as fair, yours as medium · Not marketed for combination skin
Retailer shade note: Fair with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Described as light, yours as mediumSlightly cooler undertoneMedium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.5 - Light with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Described as light, yours as mediumNeutral rather than warm undertoneMedium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light, yours as medium · Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Described as light medium, yours as mediumMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light medium, yours as medium · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Described as light, yours as mediumMedium rather than full coverageNot marketed for dry skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light, yours as medium · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.2 - Light with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Described as light medium, yours as mediumMedium rather than full coverageNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light medium, yours as medium · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.6 - Light to medium with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Described as light, yours as mediumMedium rather than full coverageNot marketed for dry skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Described as light, yours as medium · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2.75 - Light with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 235 (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
225
$40
118
$15.99
NY 4
$51.50
Bisque
$3.89
Very Light 3
$34
Beige
$22
L03 Ivory
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 150, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 235. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 150.
10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
NARS Soft Matte Complete Concealer in Macadamia, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 235. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Soft Matte Complete Concealer in Macadamia.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 150
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
NARS Soft Matte Complete Concealer Macadamia
SephoraYour shade $30 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
