Medium tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Formulation
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $30 at Sephora
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $1 moreMatches: Very close colourSame olive undertoneSame matte finish
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: tan skin tones with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $1 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Not marketed for combination skin
Retailer shade note: deep-tan skin tones with neutral undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Warm rather than olive undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Warm rather than olive undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraUlta Beauty(product price)$22 less (73%)Matches: Same matte finishSame full coverageBoth claim not settling into lines
Differences: Warm rather than olive undertoneNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Warm rather than olive undertone · Not marketed for dry skin
Retailer shade note: deep w/ rich golden undertone - online only
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Not marketed for combination skin
Retailer shade note: Tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Warm rather than olive undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly lighterContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Warm rather than olive undertoneDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan to deep skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $5 moreMatches: Same olive undertoneSame matte finishSame full coverage
Differences: Does not claim not settling into linesNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan to deep skin with neutral olive undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Neutral rather than olive undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Not marketed for combination skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautySephora$36 · out of stockView at SephoraUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Warm rather than olive undertoneContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraSame priceMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperWarm rather than olive undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone
Retailer shade note: deep with peachy golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Warm rather than olive undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage
Retailer shade note: tan with warm warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly lighterWarm rather than olive undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Not marketed for combination skin
Retailer shade note: tan skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $5 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan skin with neutral cool undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $9 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Deep, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeperWarm rather than olive undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Not marketed for combination skin
Retailer shade note: deep-tan skin tones with light-golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraUlta Beauty(product price)$22 less (73%)Matches: Same matte finishSame full coverageBoth claim not settling into lines
Differences: Slightly lighterNeutral rather than olive undertoneNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Not marketed for dry skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$8 less (27%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines
Differences: Warm rather than olive undertoneRadiant rather than matte finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $5 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterNeutral rather than olive undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $5 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterNeutral rather than olive undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $6 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same full coverageClaims a blurring effectClaims transfer resistance
Differences: Slightly deeperWarm rather than olive undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperWarm rather than olive undertoneNatural rather than matte finish
Close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage
Retailer shade note: deep tan with warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$8 less (27%)Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel
Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same full coverageClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep with neutral golden-red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$8 less (27%)Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly lighterWarm rather than olive undertoneRadiant rather than matte finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraShowing 12 of 28 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 420 (Medium tan · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
345
$40
Sand
$38
49G Tan-Deep Golden
$42
Rio
$16.50
Amber
$38
Chocolate Mousse 450G
$37
09 Medium
$42
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 20O, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 420. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 20O.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Tarte Shape Tape Full Coverage Matte Concealer in 48G tan-deep golden, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 420. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Shape Tape Full Coverage Matte Concealer in 48G tan-deep golden.
8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Milk Makeup Future Fluid Longwear Hydrating Concealer 20O
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
Tarte Shape Tape Full Coverage Matte Concealer 48G tan-deep golden
SephoraYour shade $30 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
