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Pro Filt'r Instant Retouch Longwear Liquid Concealer 420 dupes and alternatives Fenty Beauty

Medium tan · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan3Cruelty-free5Oil-free0With SPF0Mineral2

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Only showing matches without dimethicone.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 20O

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
420Change shade
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
20O
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Buildable coverage
Shade match
96out of 100
Colour
98
Depth
100
Undertone
90
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
420Change shade
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
35.5 Rich
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 83
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber
    Shade match 80
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    18W
    Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 1
    Shade match 92
    $22SephoraSephora$8 less (27%)

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  5. #7 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    21W
    Shade match 77
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperWarm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3
    Shade match 83
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterWarm rather than olive undertoneRadiant rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 420 (Medium tan · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    345

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 345

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Laura Geller Baked Balance-n-Glow Illuminating Foundation

    Sand

    Laura Geller Baked Balance-n-Glow Illuminating Foundation, shade Sand

    • Looks identical
    • Tan · Olive undertone

    $38

    Ulta BeautyView at Ulta Beauty
  2. Tarte Face Tape Full Coverage Foundation

    49G Tan-Deep Golden

    Tarte Face Tape Full Coverage Foundation, shade 49G Tan-Deep Golden

    • Looks identical
    • Tan · Olive undertone

    $42

    SephoraView at Sephora
  3. Range Beauty True Intentions Skin-Soothing Hydrating Foundation

    Rio

    Range Beauty True Intentions Skin-Soothing Hydrating Foundation, shade Rio

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $16.50

    SephoraView at Sephora
  4. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Amber

    MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick, shade Amber

    • Looks identical
    • Medium tan · Warm undertone

    $38

    SephoraView at Sephora
  5. Huda Beauty Easy Blur Natural Airbrush Foundation

    Chocolate Mousse 450G

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Chocolate Mousse 450G

    • Looks identical
    • Medium tan · Warm · golden undertone

    $37

    SephoraView at Sephora
  6. Live Tinted HUESTICK Complexion Stick

    09 Medium

    Live Tinted HUESTICK Complexion Stick, shade 09 Medium

    • Very close colour
    • Medium tan · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 20O, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 420. Every attribute compared, with its share of the score.

ComparedYour shade420Closest shade match20OScore
Shade match55% of overall96
Colour98#bf804d#bf804aLooks identicalColour difference 0.8 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone90Olive · warm oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 20O.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 420. Every attribute compared, with its share of the score.

ComparedYour shade420Closest overall alternative35.5 RichScore
Shade match55% of overall83
Colour81#bf804d#b28057Close colourColour difference 3.5 (0 is identical)
Depth97Medium tanTanCloseDepth difference: 1.9
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Normal, dry, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily skin
Overall match 84/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich.

Same or better

  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Warm rather than olive undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 20O

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.