Pro Filt'r Instant Retouch Longwear Liquid Concealer 170 dupes and alternatives Fenty Beauty
3.8 (2,257)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Claims transfer resistance· No drying alcohol listed
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
76
Wear & performance
53
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 170 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Radiant Serum Concealer in W3, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 170. Every attribute compared, with its share of the score.
ComparedYour shade170Closest shade matchW3How they compareScore
Shade match55% of overall99
Colour60%98#fedec3#ffdec4Looks identicalColour difference 0.6 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared22
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 73/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 170. Every attribute compared, with its share of the score.
ComparedYour shade170Closest overall alternative10.5 LightHow they compareScore
Shade match55% of overall94
Colour60%89#fedec3#f7dec8Very close colourColour difference 2.4 (0 is identical)
Overall match 90/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.