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Pro Filt'r Instant Retouch Longwear Liquid Concealer 170 dupes and alternatives Fenty Beauty

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol9Vegan, applied. RemoveCruelty-free7Oil-free0With SPF0Mineral0

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Only showing matches vegan.

  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
170Change shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Tarte
12N fair neutral
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Shade match
89out of 100
Colour
82
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 80
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 72
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Almond
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    140C
    Shade match 87
    $24SephoraSephora$6 less (20%)

    Matches: Similar undertone (neutral vs cool)Claims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 86
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12S fair
    Shade match 68
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Porcelain
    Shade match 73
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 77
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 170 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    120

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 120

    • Very close colour
    • Very fair · Neutral undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Very Light 2

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Very Light 2

    • Looks identical
    • Very fair · Cool · pink undertone

    $34

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Pro-Matte Foundation

    Natural Rose

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Natural Rose

    • Looks identical
    • Very fair · Cool · rosy undertone

    $16.99

    CVSView at CVS
  3. Tarte Amazonian Clay Blurring Powder Foundation

    12N Fair Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 12N Fair Neutral

    • Looks identical
    • Very fair · Cool undertone

    $40

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Cushion Foundation

    20 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 20 Cool

    • Looks identical
    • Very fair · Cool undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    1

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 1

    • Looks identical
    • Very fair · Cool undertone

    $40

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    2C1 Pure Beige

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 2C1 Pure Beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $52

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 170. Every attribute compared, with its share of the score.

ComparedYour shade170Closest match12N fair neutralScore
Shade match55% of overall89
Colour82#fedec3#f0d8c4Close colourColour difference 3.3 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 12N fair neutral

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.