Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Slightly deeper· Natural rather than matte finish· No long-wear claim
Score details
Shade match
84
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 290 (Very fair · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Natural Finish Concealer in 015 Light, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest shade match015 LightHow they compareScore
Shade match55% of overall87
Colour60%91#fecfa9#fdd1b2Very close colourColour difference 2.1 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared56
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 68/100Shade match 87/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest overall alternative35H medium honeyHow they compareScore
Shade match55% of overall76
Colour60%74#fecfa9#e8bf9dClose colourColour difference 4.4 (0 is identical)
Overall match 80/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$18 less (60%)
View at Target