Beautler.Your beauty butler

Pro Filt'r Instant Retouch Longwear Liquid Concealer 100 dupes and alternatives Fenty Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free8No drying alcohol11Vegan, applied. RemoveCruelty-free12Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

13 of 33

Only showing matches vegan.

  • 20 matches have no vegan claim listed and are not shown.

Closest shade match: Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
100Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Maybelline
001 Cool Ivory
Depth and undertone: Very fair · Cool
Finish and coverage: Natural finish
Shade match
87out of 100
Colour
92
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$10.99Ulta BeautyUlta Beauty
$19.01 less (63%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 8B porcelain beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
100Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
8B porcelain beige
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
75
High confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cloud
    Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  2. #4 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 77
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 77
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Snow
    Shade match 80
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Swan
    Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Marshmallow
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fairest with rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 71
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12S fair
    Shade match 70
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cream Puff
    Shade match 74
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 70
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  11. #13 · CoverGirl

    TruBlend Undercover Concealer

    Fair Porcelain
    Shade match 68
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 100 (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    100

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 100

    • Very close colour
    • Very fair · Neutral undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. R.E.M. Beauty Sweetener Foundation

    fair 3 n

    R.E.M. Beauty Sweetener Foundation, shade fair 3 n

    • Looks identical
    • Very fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Matte + Poreless Foundation

    Fair Porcelain 102

    Maybelline Fit Me Matte + Poreless Foundation, shade Fair Porcelain 102

    • Very close colour
    • Very fair · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  3. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    040 Fair

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 040 Fair

    • Very close colour
    • Very fair · Neutral undertone

    $52

    SephoraView at Sephora
  4. Natasha Denona HY-GLAM Powder Foundation

    N0

    Natasha Denona HY-GLAM Powder Foundation, shade N0

    • Very close colour
    • Very fair · Neutral undertone

    $55

    Ulta BeautyView at Ulta Beauty
  5. Pixi On-the-Glow BASE Foundation Moisture Stick

    Fair

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Fair

    • Very close colour
    • Very fair · Neutral undertone

    $15.40

    Ulta BeautyView at Ulta Beauty
  6. NARS Light Reflecting Foundation

    Yulong

    NARS Light Reflecting Foundation, shade Yulong

    • Very close colour
    • Very fair · Neutral undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 100. Every attribute compared, with its share of the score.

ComparedYour shade100Closest shade match001 Cool IvoryScore
Shade match55% of overall87
Colour92#fee1d5#fde5d9Very close colourColour difference 1.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 68/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory.

Same or better

  • $19.01 less
  • Very close colour
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Slightly cooler undertone
  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 100. Every attribute compared, with its share of the score.

ComparedYour shade100Closest overall alternative8B porcelain beigeScore
Shade match55% of overall83
Colour87#fee1d5#f8dccbVery close colourColour difference 2.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 83/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Slightly cooler undertone
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

Best price
$10.99Ulta BeautyUlta Beauty
$19.01 less (63%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 8B porcelain beige

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.