Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $30 at Sephora
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beauty$36View at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$14.01 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $6 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fairest with neutral to rosy undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L1.25 - Very light with cool undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (57%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly cooler undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly cooler undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: Fair with netural/warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly deeper
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fairest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$16 less (53%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very fair with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (57%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNot marketed for combination skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: Fair with netural warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same neutral undertoneClaims a skin-like finishNo drying alcohol listed
Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$19.01 less (63%)Matches: Very close colourClaims a lightweight feelNo drying alcohol listed
Differences: Slightly cooler undertoneNatural rather than matte finishNo long-wear claim
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephoraCosts $2 moreMatches: Very close colourClaims a skin-like finishNo drying alcohol listed
Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraShowing 12 of 31 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 100 (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
100
$40
fair 3 n
Fair Porcelain 102
$11.99
040 Fair
$52
N0
Fair
$15.40
Yulong
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Soft Matte Complete Concealer in Vanilla, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Soft Matte Complete Concealer in Vanilla.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Full Wear Waterproof Concealer in 340 Fawn, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Full Wear Waterproof Concealer in 340 Fawn.
7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
NARS Soft Matte Complete Concealer Vanilla
SephoraYour shade $30 at Sephora
L'Oréal Paris Infallible Full Wear Waterproof Concealer 340 Fawn
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
