Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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30 matches
30 matches
The equivalent shade and the most similar concealer overall.
SephoraYour shade $30 at Sephora
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same cool undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Retailer shade note: cool undertone
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin
Retailer shade note: tan skin tones with red undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: Tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$22 less (73%)Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing
Differences: Satin rather than matte finishNot marketed for oily skin
Close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Same cool undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin
Close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: deep with rosy cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Neutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: Tan with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneSatin rather than matte finish
Close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: Tan with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeperSlightly warmer undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: tan skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraUlta Beauty(product price)$22 less (73%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin
Close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: deep with golden rich undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (60%)Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines
Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty$19.01 less (63%)Matches: Near-identical swatch colourClaims a lightweight feelNo drying alcohol listed
Differences: Natural rather than matte finishNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for tan skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$18 less (60%)Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$18 less (60%)Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)$13.01 less (43%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Neutral rather than cool undertoneRadiant rather than matte finishNot marketed for normal/dry/combination/oily skin
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Not marketed for normal/dry/combination/oily skin
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Same matte finishSame full coverageBoth claim not settling into lines
Differences: Described as medium tan, yours as deep tanSlightly warmer undertoneNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium tan, yours as deep tan · Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: medium tan with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep tan
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Claims a skin-like finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: tan with a peach undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Described as medium, yours as deep tanSlightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as medium, yours as deep tan · Slightly warmer undertone
Retailer shade note: medium with soft peachy undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep tan
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Described as medium, yours as deep tanSlightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as medium, yours as deep tan · Slightly warmer undertone
Retailer shade note: medium with peachy undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep tan
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Described as medium tan, yours as deep tanSlightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as medium tan, yours as deep tan · Slightly warmer undertone
Retailer shade note: medium deep with golden peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep tan
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Described as medium, yours as deep tanSlightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as medium, yours as deep tan · Slightly warmer undertone
Retailer shade note: medium beige with golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep tan
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 380 (Medium light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
315
$40
NW40
$39
9 Cool
$52
28 Medium Cool
$38
5C1 Rich Chestnut
$52
RP6
$52
322
$15.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 10 Tan, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 380. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 10 Tan.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
SephoraYour shade $30 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
